ILOSTMYMIND was born from the determination of Lukasz Michal Jursza, a young Polish man from the province of Modena.
The idea first began to take shape in 2014, when, at the age of 17, Michal was recording gameplay on YouTube. One evening, he came up with the idea of creating a t-shirt featuring the name of his channel, but he also wanted it to be wearable in different situations. This led to his first t-shirt. Over the years, he stepped away from YouTube but kept alive the idea of building a clothing brand that reflects everyone’s emotions.
The goal was to create something that could bring people together, express their individuality, and convey a meaningful message.
In 2018, ILOSTMYMIND (ILMM), Michal’s first clothing line, came to life.
The early stage of this journey was marked by the search for a supplier and the design of the first T-shirts, caps, and hoodies. Contact was made with various shipping carriers to ensure fast product delivery. A modest level of success was achieved until the first issues arose, leading to a change in the way the clothing was produced.
In 2019, the vision of the project changed. After months of reflection in search of answers, one night he came to the conclusion that the emotional block he was experiencing could be expressed through drawings. For almost a year, over 2,000 emails were sent describing the project, in the hope of finding someone who shared the same values. In December 2020, when hope had begun to fade, someone finally decided to believe in the project.
From that moment, a new chapter of the journey began.
Today, ILOSTMYMIND is a reality. Michal works tirelessly, day and night, with all the passion he has, continuing to pursue and bring to life the dream he has had since he was young.
OUR VALUES
AUTHENTICITY
CHANGE
The brand aims to raise awareness about mental health, promoting the importance of openly addressing psychological challenges and fighting the social stigma associated with them.
The brand supports authenticity as a core value.
It aims to encourage people to wear clothing that truly reflects who they are and to be honest about their emotions and experiences.
The brand is committed to driving change in the understanding and management of mental health.
It supports and collaborates with organizations in the field to provide 100% accurate and reliable information.